Smart introduction to the concept and application of Data Mining from Isabela Anciutti

This presentation is a smart introduction to the concept and application of Data Mining in a learning-by-example approach. The proven positive results sprout from diverse business areas, such as Finance, Retail and Telecommunication. Therefore, the range of Data Mining successful stories is presented through its implementation of credit scoring, market basket analysis, customer retention, vendor-managed inventory and analytical CRM. 

The myth behind Data Mining - and its complex foundation in Artificial Intelligence and Statistical Analysis - is then finally brought to light by following a route of clear steps towards identifying "what Data Mining is and what it is not". 

Finally, Microsoft examples using Microsoft Data Mining are shown to introduce its potential and also its limitations. 

Referent: Isabela Anciutti, Consultant, Business Intelligence

Präsentation. In englisch

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